Porsche Cars Canada says it won't have a display at the Toronto auto show in 2009 as it re-evaluates its marketing strategies.

The automaker says it wants to find "better, more targeted ways" to reach potential customers and must look beyond auto shows.

Porsche Canada marketing director Jasmin Rawlinson says the Toronto auto show is important and the company "did not take this decision lightly."The auto show runs from Feb. 13 to 22 at the Metro Toronto Convention Centre and the Rogers Centre.

Nissan recently said it is pulling out of the Detroit and Chicago auto shows, citing the tough economy and the lack of new vehicles to unveil.Mitsubishi, Land Rover, Rolls-Royce and Suzuki will also skip the Detroit show next month as automakers trim their budgets in a difficult economy.