The Lamborghini of which you’ve been seeing teaser images over the last few days was finally unveiled yesterday at the Paris Motor Show. Called the “Estoque” (as expected,) the new Lambo is a four-door sedan (also expected.) Not something I’m particularly estoked about (get it?) but it is still a concept, so based on press and consumer response, it may or may not go into production as-is.

From what I gather, most press is rather critical of the new concept car, and I’m going to have to follow suit.Not that the concept is ugly by any means; it’s just unremarkable. And a Lamborghini needs to be remarkable in design.

The bulging Dodge Charger-like rear fender flares? Come on. The Aston Martin-esque front fender vent? Give me a break. It’s too long, and looks too typical to be a Lamborghini. The problem is that it looks too much like a car. Just a car. Lambos have always looked like space ships with razor blades attached - and that’s what the Estoque is missing. You know…razor blades.

Aside from the design problems, the whole idea of the car is wrong. A four-door sedan from Lamborghini? What!? These types of cars dilute the brand image in a negative way. Lamborghini making an everyday driver’s car? I would have never thought the day would come, yet here we are. This four-door coupe business should be stopped, especially with Lamborghini.

Oh, and in case you’re wondering, the “Estoque” is that long sword used by Matadors while bull fighting.