Subscribe for updates!

Search this blog..

Top Stories of the week

CORRECTED: GM to close four plants, may unload Hummer line

Posted in : Cocept Cars, New Launches, Auto Shows, Consumer Reports

(added few years ago!)

Corrects 15th paragraph to show that Mexico plant slated for closure is in Toluca, not Silao.

WILMINGTON, Delaware (Reuters) - General Motors Corp on Tuesday said it was closing four truck plants and could sell its Hummer brand to cut slow-selling trucks and SUVs from its lineup in response to higher gasoline prices the automaker now sees as a permanent threat to its business.

Chief Executive Rick Wagoner, speaking after a revised restructuring plan was approved by the automaker's board, said GM would close the four North American truck plants and add shifts at two U.S. plants making more popular car models.

In addition, Wagoner said GM was reviewing the Hummer brand and could sell the military-derived SUV line, which has become synonymous with gas-guzzling excess.

"U.S. economic and market conditions have become significantly more difficult," Wagoner said, adding higher gasoline prices have caused consumers to swap out of higher-margin trucks and SUVs faster than GM had expected.

In a related shift, Wagoner said GM's board approved funding for a next-generation compact to replace the Cobalt and a new subcompact to replace the Aveo. Both Chevrolet-branded small cars, which have been under development at GM's Korean unit, are set to go on sale in 2010.

GM's board also allocated production funding to the Chevy Volt, a heavily touted, all-electric vehicle that GM expects to have in showrooms by 2010 and to assemble in Detroit.

GM said the latest steps would cut $1 billion from its structural costs by 2010, but analysts questioned whether the steps would improve the automaker's turnaround prospects in the face of a U.S. market now seen slumping well into 2009.

GM shares, which have lost almost 60 percent since peaking in October last year, were up 3.7 percent at $18.10 on the New York Stock Exchange.

Wagoner said GM, which has lost a combined $51 billion over the past three years, was not ready to detail a timeline for returning to profitability.

Some analysts questioned whether the embattled automaker had moved too slowly, particularly with regard to Hummer.

"Unfortunately, it's just a sign that once again they are behind the curve," said Peter Jankovskis, a chief investment officer with OakBrook Investments, which owns GM shares in some of its portfolios.

"If they were looking to sell the Hummer brand, the more sensible thing would have been to do it three years ago. They are not going to get anything for it. Just in terms of timing, it's a very poor example," he said.

Pete Hastings, a corporate bond analyst at Morgan Keegan, agreed that GM had missed a chance to shop Hummer with potential buyers earlier.

"I wish they had done it awhile ago when it was really hot," he said. "I don't know what price they will get for it as now everyone is conscious of the permanent shift away from less fuel-efficient vehicles."

GM said it would stop making light trucks at plants in Oshawa, Ontario; Toluca, Mexico; and two U.S. plants covered by its contract with the United Auto Workers: Moraine, Ohio, and Janesville, Wisconsin. The Mexican plant will close this year with the other three facilities shutting down in 2009 and 2010.

Canadian Auto Workers President Buzz Hargrove, who last month negotiated a three-year cost-saving contract with GM, called the automaker's decision to close its Oshawa plant making the Silverado pickup truck a "betrayal." He said the union would press for a reversal of the planned move.

"We are not going to let GM walk away from the bargaining table," Hargrove told reporters in Toronto. "I want to state as clearly as I can: We are not going to allow this to happen."

'TOTAL CAPITULATION'

Tim Ghriskey, chief investment officer with Solaris Asset Management in New York, said GM would eventually see cost savings from its decision to close the truck plants.

"This is total capitulation by GM management to the price of oil," said Ghriskey, who does not currently own GM shares but has in the past and follows the stock closely. "GM believes that the high price of oil is permanent and therefore they are making dramatic cuts in their low-mileage vehicles."

GM said it took the latest steps in a 3-year-old program of cost-cutting in response to a U.S. sales decline and a shift out of higher-margin trucks and SUVs that have both shot past expectations.

Major automakers, including GM, are expected to post steep declines in U.S. sales for May later on Tuesday, as the spike in gas prices batters an industry that has been reeling this year from weak consumer confidence and tighter credit.

GM's rival Ford Motor Co warned last month it no longer expected to turn a profit in 2009 because of the impact of runaway gas prices.

President and Chief Operating Officer Fritz Henderson said GM was no longer confident the U.S. auto market would recover in the second half of this year as it had earlier predicted.

But Henderson, who was speaking to reporters before GM's annual meeting with shareholders, said GM has adequate cash to fund operations in 2008 and could raise more liquidity if the downturn in the auto market persists.

GM ended the first quarter with $31 billion in cash, available liquidity and undrawn credit. Analysts handicapping GM's turnaround efforts have increasingly focused on the cash drain from its operations and support for troubled former subsidiaries, GMAC and bankrupt parts supplier Delphi Corp.

In a sign of the deepening trouble for GMAC's mortgage unit, ResCap, GMAC and Cerberus Capital Management on Tuesday said they had agreed to inject more than $1.4 billion to help the struggling mortgage lender avoid running short of cash.

Cerberus bought 51 percent of Detroit-based GMAC from GM, which retains the rest of the equity in the financing company.

(Additional reporting by Ben Klayman in Chicago and Poornima Gupta in Detroit; Writing by Kevin Krolicki; Editing by Maureen Bavdek)


(c) Reuters 2008. All rights reserved. Republication or redistribution of Reuters content, including by caching, framing or similar means, is expressly prohibited without the prior written consent of Reuters. Reuters and the Reuters sphere logo are registered trademarks and trademarks of the Reuters group of companies around the world.

Related Posts

» Audi's $270,000 R8 GT to Boost Average Sales Price Closer to BMW, Mercedes

» BMW driving us closer to Oz

» 2009 HUMMER H3, H3T and H3T Alpha

» Speculation surrounds Hummer brand

» General Motors swaps Hummers for mini-cars as fuel prices soar in the US

» Microsoft Moves Closer to Dominating Your Dashboard

» Hummer discovered stolen when driver applies for welfare in Lee County

» Hummer HX Concept Aims To Attack the Open Road

(added few years ago!) / 222 views