Hyundai aims to shatter premium automobile paradigms with the North American International Auto Show introduction of its new flagship, the all-new Genesis rear wheel drive sports sedan on January 13.Genesis' design is a progressive interpretation of the modern rear-wheel drive sports sedan.To match its dynamic capabilities, Genesis combines strong, sculpted forms which integrate precise details, natural materials and innovative lighting to provide a well-crafted, premium design aesthetic.

Genesis boasts world-class active and passive safety features including Electronic Stability Control (ESC), eight airbags and electronic active head restraints, all standard.Hyundai is the first popular brand to offer electronic active front head restraints, proven by the Insurance Institute for Highway Safety to help prevent whiplash.

The 2009 Genesis is the most advanced Hyundai ever, featuring a Lexicon state-of-the-art audio system featuring LOGIC 7(R) technology, offered exclusively by Rolls Royce Phantom and now Hyundai Genesis.Standard is a soft-touch instrument panel with woodgrain accents, Bluetooth hands-free mobile phone interface, and USB/iPod auxiliary inputs.A state-of-the-art navigation system with an eight-inch display and backup camera are available options as well.