Lexus has announced a new advertising campaign to promote its hybrid drive vehicles in late 2007.Lexus will spend £6m promoting its hybrid range on national TV, landmark billboard, on-line, and magazines.CHI & Partners and ZenithOptimedia will run the campaign which focuses on the engineering innovations of the hybrids which have resulted in improved emissions and fuel efficiency.The campaign will run in conjunction with the October launch of the LS 600h hybrid power limousine.The television ads will air across six weeks from 17 September, with the tag line declaring:“One day high performance will come with lower emissions....not one day but today.”