Last night, Audi of America's media agency, MediaCom, was recognized by Media Magazine with two Creative Media Awards for their campaigns for Audi. Audi received more nominations than any other brand this year. The Creative Media Awards honor advertisers and their agencies for the year's most creative and innovative media campaigns. The awards culminated at a dinner reception and ceremony hosted in New York.
The "Sunday Strategy" campaign for Audi was named the winner in the Media Plan category, cited by the judges for its "high impact and tricky media execution with a real center of gravity." Focusing the launch of the Audi A8 and the 2011 communications plan around Sunday with content integrations across news, entertainment, and sports – including print and broadcast media spots, digital content takeovers online, on iPad and in mobile, including the first-ever YouTube homepage takeover on Super Bowl Sunday – Audi was able to effectively envelope consumers in Audi messaging. As a result, Audi leapt into the luxury auto consideration set, with search volume jumping 51% on Sundays, and an additional 500,000 site visits directly attributed to Sunday strategy. Additionally, Audi A8 market share increased 10 percentage points vs. the year prior.
The "Untitled Jersey City Project" campaign for Audi, a short-form original drama series of eight two-minute episodes created in association with FX Networks to celebrate the launch of the all-new 2012 Audi A6, was recognized in the Creative category. "Untitled Jersey City Project" was teased during the Primetime Emmy Awards and in cinema, broadcast during FX'S Sunday Night Movie franchise over four weeks, and was brought to life online and in social media. The campaign garnered 62 million PR impressions and witnessed a 472% spike in Search volume on nights when the episodes aired. The Audi A6 received the highest recognition of all, reflected in a 51% year-over-year sales increase during the campaign time period.
MediaCom was also nominated in the Outdoor or Place-Based Media category for Audi's "Times Square's First Social Media Billboard," and in the Research/Consumer Insights category for "Sunday Strategy." Overall, MediaCom was nominated eight times and was the most shortlisted agency in the competition.
ABOUT AUDI
Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. During 2010 Audi was the top performing luxury brand in Europe, and broke all-time company sales records in the U.S. Over the next few years, AUDI AG will invest nearly $16 billion on new products and technologies. Visit www.audiusa.com or www.audiusanews.com for more information regarding Audi vehicle and business issues.