In partnership with Chinese automaker Cherry, Chrysler is moving ahead with a strategy to build small cars in China.
Chrysler Group, struggling with declining sales in the United States, plans to expand production in China and Taiwan in hopes of doubling vehicle sales outside North America in the next five years.
President and chief exective of Chrysler Group Tom LaSorda declared that “
I think this is a huge, huge change in how we’re going to attack the international markets,” said Tom LaSorda, president and chief executive of DaimlerChrysler AG’s Chrysler Group. “Asia will be big, and we think South America has huge growth for us as well.”
Tom LaSorda also confirmed that Chrysler has agreed in principle with Chery Automobile Co. of China to produce subcompact cars under a Chrysler nameplate beginning some time after 2007. They will be sold in North America, Europe and possibly other global markets.