The original Honda Insight, sold from 2000 to 2006, was odd-looking. But as the first mass-produced hybrid available in the United States, its unique status and strange looks made it cool. When the Insight departed, the Toyota Prius took over hybrid dominance, and Honda hasn’t been happy since.

The Insight returned in 2009 as a 2010 model and Honda is ready to go head-to-head with the Prius by offering its new base model Insight for less than $20,000 — the country’s least expense hybrid. Toyota has responded with new Prius. It’s more expensive and in its recent tenure, several times more Toyota hybrids have sold than any other hybrid. So Let the competition begin.