Bentley to launch $200G luxury car today in Boston
June 10, 2008 |16:32 | Accessories | Bentley | Cocept Cars | New Launches By : Team X
Bentley Motors plans to unveil its $200,000 Continental Flying Spur Speed sedan in Boston today - apparently the first time any automaker has chosen the Hub for a worldwide product launch.
Bentley has previously rolled out vehicles in Paris, Geneva and other posh locales.
But the legendary British automaker chose Boston this time because Bentley plans to move its North American headquarters here from Detroit this fall.
“We really wanted to use our new location as a showcase for the brand,” company spokesman David Reuter said.
Bentley expects some 150 auto journalists from around the world to hit the Hub this month to check out the Flying Spur Speed, along with a 2009 update to the standard, $180,000 Flying Spur.
The product launches will kick off with a formal unveiling today for auto reporters at the Boston Harbor Hotel.
Bentley CEO Franz-Josef Paefgen and engineering chief Ulrich Eichhorn have already flown in from Britain to officiate. In fact, Bentley’s entire six-member board spent the weekend in town checking out launch preparations.
The Flying Spur Speed features Bentley’s most-powerful production engine ever: a 600-horsepower W-12. That’s 12 cylinders arranged in a “W” pattern - essentially two V-6 engines laid side by side, providing enough power to run the Flying Spur Speed at 200 mph.



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